Project Overview & Scope
Stylish Collection, a fashion clothing brand, had a Facebook page but lacked advertising, resulting in low local leads. We launched targeted Facebook ad campaigns, optimizing audience reach and engagement. As a result, they achieved over 170 sales in the first 20 days, significantly boosting their online presence and revenue.
Before
- Low Local Leads: The brand had a Facebook page but was not generating significant inquiries or sales.
- No Advertising Strategy: They didn’t run any campaigns, which limited their reach and visibility.
- Minimal Online Sales: Without ads, conversions remained low despite having potential customers.
After
- 170+ Sales in first 20 Days: Targeted Facebook ads drove 170+ purchases in first 20 days, even though the account is new with warm-up campaigns.
- Increased Brand Visibility: Ads expanded 200% brands reach, attracting more local customers.
- Higher Engagement & Leads: More inquiries and interactions boosted conversions
The Challenge
Stylish Collection needed a well-structured Facebook Ads campaign to increase local leads and sales. Their main challenge was to improve brand visibility, attract high-intent buyers, and optimize their ad spend for better returns. The key issues included:
- Low local visibility and limited customer reach – The brand had a Facebook page but lacked an active promotional strategy.
- Difficulty in generating high-quality leads and conversions – Without targeted advertising, sales remained low.
- Inefficient use of online presence – No structured ad strategy led to minimal engagement and missed opportunities.
Our Approach
We began with a small, targeted Facebook ad campaign, setting a daily budget of 10,000 PKR to ensure cost-effective outreach. By focusing on a specific audience and using engaging creatives, we gradually increased brand visibility.
- Targeted Advertising: Focused on creating highly targeted Facebook campaigns to reach the right audience based on interests, behaviors, and demographics.
- Budget Optimization: Set a daily budget of 10,000 to maximize ad reach while ensuring cost-effective spend.
- Engaging Creatives: Developed compelling ads with high-quality images and messaging that showcased Stylish Collection’s unique products.
- Performance Tracking: Monitored ad performance regularly, optimizing based on insights to drive better conversions.
- Scalability: Built a foundation for scaling the campaign, ensuring continued growth and increasing sales over time.
Results & Impact
We launched a targeted Facebook campaign with a daily budget of 10,000, focusing on audience reach, engaging creatives, and performance tracking. This resulted in 170 purchases within a month, increased brand visibility, higher website traffic, and a strong foundation for future growth.
- 170 Purchases in 20 Days: A significant increase from zero paid conversions before advertising.
- Expanded Brand Reach: Ads connected with a larger, more engaged audience, increasing awareness.
- Higher Traffic & Engagement: More website visits and customer interactions, improving overall brand visibility.
- Optimized Ad Performance: Data-driven adjustments led to better ROI and cost-efficient conversions.
- Foundation for Growth: The campaign established a scalable model for future success.
