Project Overview & Scope
Vitals Health Care is a Dubai-based premium healthcare provider offering 24/7 doctor-on-call, nursing, physiotherapy, lab tests, and IV therapy services at home, office, or hotel. With an increasing demand for convenient healthcare, Vitals sought to dominate local search rankings for terms like “Doctor on Call Dubai” and “Home Nursing Dubai”.
Before
- 51 Clicks & 1.71K Impressions in 3 Months (Dec-Mar 2025)
- Ranking on Lowest Pages in Dubai
- Lowest Conversion Rates
After
- 349 Clicks & 2.87K Impressions in just 1 Month (Apr-May 2025)
- Ranking Top #10 in Dubai For Doctors On Call
- 886% more clicks, and 250% higher conversions in the last 1 month!
The Challenge
Vitals Health Care website had minimal visibility on search engines, making it difficult for potential patients in Dubai to find their services online. The key issues included:
Poor On-Page SEO and Technical Optimization
Lack of Targeted, Service-Based Keywords in Content
Limited Local SEO Presence in Key Dubai Areas
Our Approach
Our approach focused on improving on-page optimization, expanding relevant content, and strengthening local SEO and backlink strategies to increase visibility and lead generation for Vitals HealthCare.
Keyword Research & Content Strategy: Targeted keywords like “Doctor on Call Dubai” and created SEO-friendly service pages and blogs to increase rankings and engagement.
On-Page SEO & Local SEO: Improved meta tags, and internal links, and added location-based keywords for better local visibility and map pack performance.
Backlink Strategy: Built high-quality backlinks from local health blogs, directories, and forums to strengthen domain authority and search rankings.
Results & Impact
Our targeted SEO strategy greatly enhanced Vitals Health Care’s online presence, driving more organic traffic and higher search engine visibility.
150% Growth in Organic Traffic: Within just one month, Vitals Health Care saw a significant rise in organic visits, attracting more relevant users actively searching for healthcare services.
Higher Keyword Rankings: Targeted health-related keywords moved from low visibility to the first and second pages of Google, boosting the brand’s online presence.
Better Local Visibility: Local SEO optimizations improved visibility in Dubai-based searches, increasing patient inquiries and service engagement.
Global Domination
Before onboarding, Vitals Health Care had limited online visibility within the United Arab Emirates and struggled to attract relevant local traffic. The client aimed to become a trusted healthcare provider across Dubai and surrounding regions. With our targeted local SEO strategy, Vitals HealthCare is now consistently driving high-quality traffic and leads from across the UAE.