Project Overview & Scope
Seven Zones Travel is a trusted provider of affordable travel deals, including flights, hotels and holiday packages. The organization struggled with low lead quality, wastage of budget and limited bookings despite offering affordable travel deals. We implemented a comprehensive Google Ads campaign, resulting in 86% more conversions and 44% lower cost per aquisition, significantly improving their performance.
Before
- Limited Conversions:153 conversions over two months hampered growth.
- Unsustainable Costs: $18.96 cost per conversion eroded profitability.
- Ineffective Budget Allocation: $2900 ad spend yielded minimal returns
After
- Exponential Growth: 279 conversions achieved in just one month.
- Optimized Cost Efficiency: Cost per conversion reduced to $3.81 (79% improvement).
- Maximized ROI: 63% decrease in ad spend drove significant returns.
The Challenge
Seven Zones Travel faced the need for a well-structured Google Ads campaign to increase audience reach and ROI. Their main challenge was to drive high-quality traffic, increase travel bookings, and optimize their advertising budget for maximum efficiency. The main issues included:
- Low online visibility and limited audience reach
- Difficulty in driving high-quality traffic and leads.
- Inefficient use of the advertising budget
Our Approach
We began the project with a thorough analysis of Seven Zones Travel’s objectives and target audience. This informed a customized Google Ads strategy aimed at maximizing online visibility, increasing bookings, and ensuring cost-effective results.
- Google Ads Strategy: Designed a focused strategy to attract travelers seeking affordable flights, hotels, and holiday packages, emphasizing high-conversion keywords.
- Campaign Setup: Deployed multiple campaigns with specific ad groups, utilizing search and display ads to expand reach and drive traffic.
- Ad Optimization: Regularly improved ad copy, keywords, and bid strategies to boost performance and minimize costs.
- Performance Tracking: Continuously tracked campaign metrics, delivering detailed reports to assess success and apply data-driven refinements.
Results & Impact
Our Google Ads strategy delivered exceptional results for Seven Zones Travel, significantly improving campaign performance and achieving key objectives.
- Increased Clicks: Campaign clicks grew from 2,240 to 3,150, driving more potential customers to the website.
- Boosted Conversions: Conversions surged from 138 to 257, reflecting an 86% increase in travel bookings.
- Lowered Avg. CPA to Half: Average cost-per-acquisition dropped from £18.64 to £3.98, enhancing cost-efficiency.
- Reduced Total Cost: Total ad spend decreased from £2,570 to £1,020, demonstrating optimized budget allocation.
