From Low Leads to 660 High-Value Conversions: Online Vet Turnaround

Project Overview & Scope

A U.S.-based online veterinary consultation platform was struggling to generate consistent leads despite offering convenient pet care services. They experienced low conversion volume and ineffective ad spending. Ads Spiders executed a targeted Google Ads campaign that helped them achieve 660 conversions and boost overall performance across the funnel.

Before

Low Conversion Activity: The platform struggled with very few leads, despite ongoing ad spend.
Budget Inefficiency: Ads were live, but clicks weren’t turning into meaningful actions.
Limited Appointment Bookings: Most users either bounced or failed to complete the consultation process.

After

660 Total Conversions: Achieved through a focused Google Ads strategy.
High Engagement: 3.83K clicks with a cost-effective CPC of $2.25.
Optimized Spend: $8.64K ad spend generated high-quality, trackable actions.
User Actions Tracked in Analytics:
- 660 Appointment Bookings
- 396 Appointments Completed

The Challenge

The online vet platform needed to drive qualified pet owners to book and complete consultations. Their challenges included:

Low lead volume from previous campaigns
Poor conversion tracking and unclear campaign outcomes
Wasted budget with limited ROI

Our Approach

Ads Spiders began with a complete audit of the client’s goals, tracking setup, and existing ad structure. We created a highly focused Google Ads strategy that prioritized real actions, not just clicks.

Campaign Structuring: Built dedicated search campaigns targeting users seeking immediate virtual vet help.
Event Tracking: Connected Google Ads and Google Analytics to track key events like booking, rescheduling, and completion.
Ad Copy Optimization: Wrote ads addressing pet care urgency, trust, and availability.
Cost Control: Monitored CPC to ensure efficient spending on high-intent traffic.