Project Overview & Scope
Akram Tannery Kasur, a leading leather manufacturer and supplier in Pakistan, was grappling with low rankings and almost no online visibility. We devised a result-driven SEO strategy, focusing on key optimizations to address their challenges. Within just 6 months, their traffic skyrocketed by an astounding 886%, marking a transformative success.
Before
- 343 Clicks & 6K Impressions in 6 Months (Oct 23-March 24)
- Ranking on Lowest Pages in Pakistan
- Lowest Conversion Rates
After
- 3.2K Clicks & 80K Impressions in 9 Months (Apr-Dec 2024)
- Ranking #1 in Pakistan For Leather Manufacturer Industry
- 886% more clicks, 250% higher conversions in last 6 months!
The Challenge
Akram Tannery’s website had minimal visibility on search engines, which meant potential customers were unable to find them online. The main issues included:
- Poor on-page SEO and Optimization
- Lack of Targeted Keywords In Content
- Limited Local SEO Presence
Our Approach
Our approach focused on improving on-page optimization, increasing relevant content, and enhancing local and backlink strategies.
Keyword Research & Content Strategy: Conducted in-depth keyword research for leather products across Pakistan, Gulf countries, and the USA, and developed SEO-optimized content to improve engagement and rankings.
On-Page SEO & Local SEO: Enhanced title tags, headings, internal linking, and optimized the website with geographic keywords for better search engine visibility and local relevance.
Backlink Strategy: Built high-quality backlinks by reaching out to industry blogs, directories, and influencers.
Results & Impact
Our Focused SEO strategy significantly boosted Akram Tannery’s online visibility, resulting in increased organic traffic and higher search engine rankings.
- Increase in Organic Traffic: Over a 12-month period, the website saw a 150% increase in organic traffic, leading to more visitors and potential customers.
- Improved Search Rankings: Over 20+ Key product pages ranked in the top 5 positions on Google for high-volume local and leather-related keywords.
- Higher Conversion Rates: With increased relevant traffic, the website experienced a 120% increase in conversions, resulting in more sales of leather products.
Global Domination
Before onboarding, Akram Tannery had minimal visibility in Pakistan and was not getting traffic from international markets. The client aimed to target Gulf and Tier 1 Countries for broader reach. With our Strategic Regional Approach, Akram Tannery is now successfully driving traffic from these international markets.
