117+ High-Quality Leads in 3 Months: Lustrd’s Google Ads Success Story

Project Overview & Scope

Lustrd is a mobile car detailing company specializing in ceramic coatings, PPF, and deep detailing services in Sydney. Despite offering premium services, they were facing challenges in acquiring quality leads at a sustainable cost. They needed an efficient Google Ads system to generate consistent bookings from high-intent users.

Before

High cost per conversion
Generic keywords attracting low-quality traffic.
Inconsistent lead flow and low booking rates.
Limited suburb targeting and ad scheduling.

After

117.50 high quality leads generated across two phases.
Increased CTR and conversion rates from optimized ad copy.
Service-specific campaigns brought better user intent.
Higher value conversions (ceramic coating and PPF) improved ROAS.

The Challenge

High cost per conversion
Wasted ad spend due to broad targeting
Low-quality leads with poor booking follow-through
Lack of suburb-specific targeting strategy

Our Approach

Ads Spiders started by conducting a thorough audit of Lustrd’s website, advertising goals, and existing tracking setup. Our focus was to build a result-oriented Google Ads strategy that brings in real leads, not just traffic.

Campaign Structuring: Developed dedicated search and shopping campaigns targeting users actively searching for premium car care, detailing, and protection services in Australia.
Conversion Tracking Setup: Integrated Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Ads to track high-intent actions such as purchases, quote requests, and phone calls.
Ad Copy Optimization: Crafted compelling, benefit-focused ad copy highlighting Lustrd’s premium products, fast delivery, and customer satisfaction.
Cost Efficiency: Applied Target ROAS bidding strategies, negative keywords, and device-level adjustments to optimize ad spend and boost return on investment.
Data-Driven Decisions: Enabled performance monitoring via GA4 and Search Console, allowing real-time insights and continuous campaign improvement.