Case overview
Impact Cosmetic is a prominent medical clinic specializing in cosmetic procedures. The client sought a targeted Google Ads campaign to increase their online visibility, attract potential patients, and maximize their advertising budget’s effectiveness.
Involvement
The Brief
Impact Cosmetic required a strategic Google Ads campaign to enhance their online presence and attract patients seeking cosmetic procedures. The goal was to drive high-quality traffic to their website, increase conversions, and optimize the cost-effectiveness of their ads.
Our Approach
Our Approach
We began by analyzing the client’s goals and target market. Using these insights, we developed a tailored Google Ads strategy focused on keyword research, ad targeting, and continuous optimization.
- Google Ads Strategy: Created a strategy to target individuals interested in cosmetic procedures, using high-intent keywords to drive relevant traffic.
- Campaign Setup: Launched ad campaigns with targeted ad groups and compelling ad copy to attract potential patients.
- Ad Optimization: Continuously refined ad copy, keywords, and bidding strategies to improve ad performance and manage costs effectively.
- Performance Tracking: Monitored campaign performance and provided detailed reports to track success and make data-driven adjustments.
The Results
The Google Ads campaign for Impact Cosmetic delivered impactful results, significantly improving their online visibility and patient acquisition. Key performance metrics include:
