Case overview
Family Matters Resolutions offers expert family mediation services in Canada to help resolve conflicts and facilitate amicable solutions. The client required a focused Google Ads campaign to boost their online visibility, generate qualified leads, and manage their advertising budget effectively.
Involvement
The Brief
Family Matters Resolutions sought a comprehensive Google Ads campaign to increase their online presence and attract clients seeking family mediation services. The goal was to drive targeted traffic to their website, enhance lead generation, and optimize the cost-effectiveness of their ad spend.
Our Approach
We started by understanding the client’s goals and target audience. Based on this, we developed a customized Google Ads strategy that included keyword research, precise ad targeting, and ongoing optimization.
- Google Ads Strategy: Created a strategy to target individuals seeking family mediation services, using specific keywords to drive relevant traffic.
- Campaign Setup: Set up and launched ad campaigns with targeted ad groups and compelling ad copy to attract potential clients.
- Ad Optimization: Continuously optimized the campaigns by refining keywords, ad copy, and bidding strategies to improve performance and manage costs.
Performance Tracking: Monitored campaign performance and provided regular reports to track progress and make data-driven adjustments.
The Results
The Google Ads campaign for Family Matters Resolutions yielded positive results, significantly enhancing their online presence and lead acquisition. Key performance metrics include:
